'John Lewis' PORTERS FIVE SOURCES Essay Example | Topics and Well Written Essays - 500 words

'John Lewis' PORTERS FIVE SOURCES - Essay Example This is in consequence encompassed in an exceedingly enormous market hare that has not stopped to grow due to continuous demand. Alongside such factors, there are current global trends that have totaled up to the crisis; this is the fact that the recent global recession has grossly affected the market. In effect this has seen other players advance based on their competitive edge over the company. This has stiffened the competition and it is evident in the market shares trend. However, the consumer’s behavior in regards to priority over commodities may regulate this stiff competition. This is a force that is considered strong. Due to rigid competition, the force is intensified and hence strong. However, the corporation has within its structure stern measures to avert such competition. This includes high quality products which come with fair pricing strategy. In as much as there is a wide range of products that can be used as substitutes, this is however controlled by the competitive edge the current market has already established. This acts as one of the major strategies of the corporation for its expansion. This is one of the analytic forces which may be considered insignificant and hence weak. In this regard it is believed that the entry of a new force into the market may have meager consequences on te general effect to the market, especially if the forces already in the market are major ones. This is due to the fact that when there is a new force in the market, what they need is financial and human capital; sufficient enough to enable it grasp a considerable share of the market. However, recent developments like the recession may be thought of as reverting the expected trends. Generally, this is a force that is considered weak and also limiting. In this regard, it means that suppliers are always consistent in their attempts to identify with big companies that have wide market shares. This is to ensure that they have