5 Minute Sppech Essays

5 Minute Sppech Essays 5 Minute Sppech Essay 5 Minute Sppech Essay Does the thought of writing and delivering a speech terrify you? Most people share your fear. But why remain scared of public speaking when the solution to this age old problem is so simple? Follow these simple speaking tips and youll be ready to present a decent speech next week. First, take a deep breath and relax your mind. Your challenge is to speak to an audience about a topic that you know something about. In other words, you will be sharing your knowledge in a conversational manner with people who are interested in what you have to say. Second, break down the elements of your speech. A simple technique to use in your opening is the Attention Grabber Question. Ask the audience a question that will force them to respond either aloud or to themselves. This will get people involved with your topic and provide you with the positive feedback you need to share a quality message. Decide on three main body points that you want to cover. You may even choose three stories or anecdotes to use as the body points. That will make audience sharing even easier. The goal is to make you feel like youre telling a story to a friend. The only difference is that youre telling the story to ten, twenty, fifty or one hundred friends! Finally, your conclusion must challenge, issue a call to action, or motivate your audience to do something positive with the information that youve just shared. The conclusion is the most frequently abused piece of a speech. The speaker typically hurries to finish and leaves out a profound bit of wisdom that the audience needs and wants. Speaker Beware Dont try to memorize your speech word for word. If you lose your place and grasp for the exact word that makes up your script, you may draw a mind blank and panic. Lets look at a simple speech topic that can quickly be developed into a complete presentation. Suppose you want to talk about container gardening. An Attention Grabber Question might be, How many of you have a green thumb? â€Å"Well neither did I until I started dropping plants into pots. † Audience members will either answer yes or no to the green thumb question. You have their involvement at this point in the beginning. Your three main body points may feature three different types of plants you have successfully grown in containers. For added impact, show pictures of your work or bring a sample of your passion for gardening. Props always add another dimension to your presentations. Let your excitement about the topic fuel your words. In the conclusion, simply tell the audience how easy it is to begin container gardening. You may even give them resources to explore for more information. This leaves the audience members with valuable advice that they can use after leaving the room. For beginning orators, consider taking a three by five note card to the lectern. The card should only feature the Attention Grabber Question, the three main body points, and the profound conclusion that sends the audience home feeling content and fulfilled. Glance at the card only to keep order. Make an effort to look at each audience member. Use a sweeping eye movement so that youre sharing the information with everyone in the room. As you gain confidence as a speaker, you can experiment with hand gestures, vocal variety and body movement. These skills will develop with practice. When you get that next speech assignment, decide to share and not recite your wisdom. Break down the elements of the presentation. Dont let the project overwhelm you. Make sure you give the audience members something to take home. You are offering some information that they can use. With a positive, sharing attitude, you can knock out a quality presentation in only 5 7 minutes!

Explore the Sombrero Galaxy

Explore the Sombrero Galaxy Way out in the direction of the constellation Virgo, some 31 million light-years from Earth, astronomers have found a most unlikely looking galaxy that is hiding a supermassive black hole at its heart. Its technical name is M104, but most people refer to it by its nickname: the Sombrero Galaxy. Through a small telescope, this distant stellar city does look a bit like a big Mexican hat. The Sombrero is incredibly massive, containing the equivalent of 800 million times the mass of the Sun, plus a collection of globular clusters, and a broad ring of gas and dust. Not only is this galaxy huge, but its also speeding away from us at a rate of a thousand kilometers per second (about 621 miles per second). Thats very fast! What is That Galaxy? At first, astronomers thought the Sombrero might be an elliptical-type galaxy with another flat galaxy embedded within it. This is because it did look more elliptical than flat. However, a closer look revealed that the puffy shape is caused by a spherical halo of stars around the central area. It also has that huge dust lane that contains starbirth regions. So, its most likely a very tightly wound spiral galaxy, the same type of galaxy as the Milky Way. How did it get that way? Theres a good chance that multiple collisions with other galaxies (and a merger or two), have changed what may have been a spiral galaxy into a more complex galactic beast. Observations with the Hubble Space Telescope and the Spitzer Space Telescope have revealed a lot of detail in this object, and theres a lot more to learn! Checking Out the Dust Ring The dust ring that sits out in the brim of the Sombrero is very intriguing. It glows in infrared light and contains most of the star-forming material of the galaxy - such materials as hydrogen gas and dust. It completely encircles the central core of the galaxy, and appears pretty wide. When astronomers looked at the ring with the Spitzer Space Telescope, it appeared very bright in infrared light. Thats a good indication that the ring is the central starbirth region of the galaxy. Whats Hiding in the Nucleus of the Sombrero? Many galaxies have supermassive black holes at their hearts, and the Sombrero is no exception. Its black hole has more than a billion times the mass of the Sun, all packed away into a tiny region. It appears to be an active black hole, eating up material that happens to cross its path. The region around the black hole emits a tremendous amount of x-ray and radio waves. The region extending out from the core does emit some weak infrared radiation, which could be traced back to heating activity fostered by the presence of the black hole. Interestingly, the core of the galaxy does appear to have a number of globular clusters swarming around in tight orbits. There may be as many as 2,000 of these very old groupings of stars orbiting the core, and may be related in some way to the very large size of the galactic bulge that houses the black hole. Where is the Sombrero? While astronomers know the general location of the Sombrero Galaxy, its exact distance was only recently determined. It seems to be about around 31 million light-years away. It does not travel the universe by itself, but does appear to have a dwarf galaxy companion. Astronomers are not quite sure if the Sombrero is actually part of a grouping of galaxies called the Virgo Cluster, or may be a member of a smaller associated group of galaxies. Want to Observe the Sombrero? The Sombrero Galaxy is a favorite target for amateur stargazers. It takes a little doing to find it, and it does require a good backyard-type scope to view this galaxy. A good star chart shows where the galaxy is (in the constellation Virgo), halfway between Virgos star Spica and the tiny constellation of Corvus the Crow. Practice star-hopping to the galaxy and then settle in for a good long look! And, youll be following in a long line of amateurs who have checked out the Sombrero. It was discovered by an amateur in the 1700s, a guy by the name of Charles Messier, who compiled a list of faint, fuzzy objects that we now know are clusters, nebulae, and galaxies.

Analysis of Group Processes Essay Example | Topics and Well Written Essays - 1000 words

Analysis of Group Processes - Essay Example Group Overview This group has been formed for the purposes of attaining a particular objective. The primary directive of the group is to provide Death Star Hospital (DSH) with clear directions on how to achieve a better healthcare service delivery in Death Star Hospital. The group is made up of seven people, all from different hospital departments. Each member has their own responsibilities, and in working together the group is able to meet its targets and obligations (Hogg and Tindale, 2001). The group is tasked with formulating a way through which DSH will increase efficiency in all its departments to ensure a better quality service is delivered to patients. Members of the Group 1. Yoda: Team Manager Yoda is the most learnt member of the group; he is a hospital administrator. His creativity, positive thinking, passion and dedication make him the right man to be at the helm of the group. He easily interacts with people and has a witty sense of humour. We nicknamed him Yoda because o f how he is able to perceive what one wants to say when having difficulty in explaining oneself. Despite being a highly ranked member of the hospital management, he prefers working in the ‘trenches’ with the rest of staff, as he loves his work. 2. Leila: HR Manager When she arrived in Death Star Hospital three years ago, the human resource department was on the verge of being scrapped from the company due to its unproductiveness. Leila single-handedly brought the department back to life, and it is one of the most efficient and productive departments within the hospital. No challenge is too big for this young lady; she is extremely proactive when it comes to finding solutions in case any problem arises. However, her strict attitudes make her come across as aggressive in situations that involve confrontation, and she can be extremely intimidating. 3. C-3PO: Health Science Librarian C-3PO is the Health Science Librarian at DSH and she is held in high regard among her peers in the industry. C-3PO believes in self-drive and is not patient with people who delay her progress. She has excellent people skills. 4. Luke: Chief Resident His high level of expertise makes him a highly experienced doctor within DSH. He is a conservative person and does not talk much during work hours. He does not take personal or professional attacks lightly, and he tends to be very defensive if his department comes under fire. He has gotten himself into trouble with the hospital administrator for putting the needs of his department in front of the hospital’s needs. 5. Darth Vader: Financial Manager His impeccable cost cutting mechanisms are unmatched within the hospital. Darth Vader had climbed the corporate ladder to the manager position within the first four years of joining Death Star Hospital. Sometimes he gets too personal when hospital departments abuse their budget allocations. He is a good team player and a good listener when people give him suggestions and ideas . 6. Landor: System Analyst Landor has been with DSH for around six years now; he is currently the head of the hospital’s IT department. He was instrumental when DSH was switching from a manual system to a computerised one three years ago. He is a good communicator and is able to determine user requirements without fail, and he delivers each and every time even when given short deadlines. 7. R2-D2: Chief Nurse R2-D2 is the head of the nursing department of DSH. Even though she is young, she maintains a high

Feudalism and the Manorial System Essay Example | Topics and Well Written Essays - 1500 words

Feudalism and the Manorial System - Essay Example Manorial system was social and economic system in medieval Europe. The system regulated peasant land tenure and production, administered taxation and local justice. There is a close relationship between the manorial system and feudalism. In both cases, regulation of land tenure featured as a major factor that influenced production of the nation. The difference of the systems is the political and military aspect. In medieval Europe, feudalism and manorial system defined the structure of governance. In the feudal system, the king leased land to his immediate juniors in the monarchial hierarchy. The king gave them vast stretches of land. The people receiving land from the king were vassals. They managed the land under their control. The system was a form of exchange of services. In return, the king gained loyalty and war troops from the vassals. The vassals had a responsibility of working as knights. This included serving in castles and undertaking training for forty days. When the king waged war, the vassals were to fight for the king with all loyalty. Other returns to the king from the vassals were financial support and hosting of the king’s entourage during tours. When feudalism arose in Europe, it involved the exchange of weapons and other items. When Europe entered the agrarian period, then land was included in the feudal system. The barons further divided their land and leased it under the same conditions. Feudalism involving land formed the manorial system. Landowners hired peasants to work in the farms. The peasants earned a source of living from this. Other peasants practiced different forms of art on the small plots of land and paid taxes in return to the landowner. The manorial system led to the formation of a noble class. Landowners formed the noble class while peasants were commoners. The difference in social status explains how each of the groups lived. The rich landowners treated the peasants as slaves. The life of the peasants depended on th e landowners. In the hierarchy, the landowners had a responsibility of providing the king with war troops. The taxation and local justice system depended on each baron. Some of the barons overtaxed the peasants working on the fiefs (Spielvogel 358). Feudalism and the manorial system were distinct systems. However, sometimes barons gained land ownership through feudal grants. The highest order, the king leased land to the barons. Marriage and inheritance are the other pathways through which barons received land. The manorial system served to sustain the medieval Europe economically. Manors had the potential to produce enough for consumption and the surplus directed to the market. The medieval European society consisted of manorial villages. There was exchange of goods between the villages. Contribution of the Christian Faith in Renaissance Though perceived differently, the Renaissance in a general sense may be looked upon as the achievement of present spirit in opposition the spirit and faith that existed during the middle age. In the progression of western civilization, there was a period defined by disease, death, and waging war. During this period, there were little advances made in technology. People were less interested in literary works. However, the era that followed was different. People had a lot of interest in literary works, philosophy, and understanding of nature. The power of man’

Does School Prepare Children for the Real World Essay Example for Free

Does School Prepare Children for the Real World Essay â€Å"Getting a good education and make good grades no longer ensures success. † Because these would not merely help us to be a successful professionals. Not all things are being taught in school. Does school prepare children for the real world and ?. but rather the skills and knowledge you are able to apply with your income separates the lower middle class from the wealthy. study hard and get good grades and you will find a high paying job with great benefits for you to attain success in life. education is the foundation of success† â€Å"just as scholastic skills are very important, so are financial and communication skills. † Just as what it is stated, education plays an important role in life. For an individual to be a successful. The author tells us how to achieve success but with very disparate approaches Throughout the book, the author compares both fathers , their principles, ideas, financial practices, and degree of dynamism and how his real father, the poor, struggling but highly educated man, paled against his rich dad in terms of asset building. He compares his poor dad to those people who are perpetually scampering in the Rat Race, helplessly trapped in a vicious cycle of needing more but never able to satisfy their dreams for wealth because of one glaring lack: financial literacy. His rich dad, by contrast, represents the independently wealthy core of society who deliberately takes advantage of the power of corporations and their personal knowledge of tax. The book’s theme reduces to two fundamental concepts: a can-do attitude and fearless entrepreneurship. The author highlights these two concepts by providing multiple examples for each and focusing on the need for financial literacy, how the power of corporations contribute to making the wealthy even wealthier, minding your own business, overcoming obstacles by not fostering laziness, fear, cynicism and other negative attitudes, and recognizing the characteristics of humans and how their preconceived notions and upbringing hamper their financial freedom goals. For most parents today, they are having a hard time keeping their children in chool. But in light of our changing times, as parents, we need to be open to new and bold ideas. â€Å"life is the best lecturer in life† it does not require any moments of an indi Vidual but rather having it’s experiences in life. Some people may think of money that has been involve. But the more money you have it will put you into more depths. Always keep in mind of† knowing how to work for money† not â€Å"knowing how to ma ke money work for you. † â€Å"The more money you get, the more you spend. † If one is able to focus getting jobs that develop these three major skills sets, he is well on their way on the path to success. After sharing these main lessons of the rich, Kiyosaki goes a step further by addressing the 5 main obstacles keeping people from actually following through . first is Fear, Overcoming the fear of losing money. The fear of losing money is real. Everyone has it. The difference becomes how a rich and poor person handles the fear. Wealthy individuals use failure as a teaching moment and aren’t afraid to fail. Second is Cynicism, This deals mostly with those around you. Follow your own path, because at the end of the day, wealthy individuals are a small percentage who go against the grain and don’t follow the crowd. Thirdly is Laziness, One must be willing to put in the time and effort to build up their financial knowledge. This means being selfish and taking time out to build one’s personal wealth. Fourth is the Bad Habits, it is Reducing expenses is easier said than done, but one must be willing to break those bad spending and investing habits in order to be successful. And lastly is the Arrogance, Always be willing to reach out to those who are successful and those you want to emulate. To become wealthy, it’s often a collaborative effort, bouncing ideas from prospective mentors. â€Å"Its not what you say out of your mouth that determines your life, its what you whisper to yourself that has the most power! † it tells us of being a dependent individual. one must determine his/her life. By means of the application of business. Don’t lose hope, and move straight forward for the future ahead. let me give you an example to deeply understand these. Grace was a friend of mine. She was my best friend a long time ago. We had a promise of seeing each other again after 10 years. I’ve remember that she told that she would be a good doctor in a hospital. She always tell me that its her dream to be a doctor. We always spend time with each other saying our ambitions years from now. But years have passed, and life changes. She suddenly told me that she would stop after graduation and her ambition will go to an end because of some family problem. She told that her dream of becoming a doctor has come to an end. But as her best friend I’ve told her not to give up, and pursue her dreams. It must be a trial from god to see her faith and hope for him. And so she started again and start all over. Life is too short, so we must all enjoy what we have. And do even pursue more. â€Å"You’re only poor if you give up. The most important thing is that you did something. Most people only talk and dream of getting rich. You’ve done something. † in life, you must not give up. Every individual experiences a lot of things. Every time you fall, you must stand up. Face the reality. lways keep in mind that f you did something bad or good, you must not give up and not lose hope. Just don’t let it get to the point of hurting someone just for you to have a standard status in life. But as generations have passed, all people are know thinking of how to be rich. Richer in life. â€Å"Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success. † In our generation today, people know are always taking risk on their fortunes, some of them are gabling on their lives just to let their status in life ranked high. Every individuals always think of having competition with each other. They always want to be called the winner in terms of their competition. So know, things have change as times passes by, they are now afraid of losing in any kinds of competition. But in vice versa. Always keep in mind that every failure is a part of every success of every individual in life. â€Å"The love of money is the root of all evil. The lack of money is the root of all evil. † We all know that the possession of money by a person makes him/her evil. Every individual who loves money. ill suddenly turn to a bad person when he/ she loves money so much that even he is consequently starts to forget all about his/herself and even his/her family loved ones. When it comes to money, people take their own risk in life. Many people strive hard just to save dollars. Always remember money is a form of power. But what is more powerful is financial education. Money comes and goes, but if you have the education about how money works, you would gain power over it and can begin building wealth. if you want something, work for it. We all wanted thengs to satisfy us. If you’re the kind of person who has no guts, you just give up every time life pushes you. If you’re that kind of person, you’ll live all your life playing it safe, doing the right things, saving yourself for something that never happens. Then, you die a boring old man. Life is the best teacher of all. Most of the time life does not talk to you. It’s just that it all pushes you around. Each push is a life saying there’s something I want to say to you, wake up and face a new life. â€Å"Intelligence solves problems produces money. Money without financial intelligence is money soon gone. Every individuals have rights to have education. â€Å"Getting a good education and make good grades no longer ensures success. † Because these would not merely help us to be a successful professionals. Not all things are being taught in school. but rather the skills and knowledge you are able to apply with your income separates the lower middle class from the wealthy. study hard and get good grades and you will find a high paying job with great benefits for you to attain success in life. â€Å"education is the foundation of success† â€Å"just as scholastic skills are very important, so are financial and communication skills. Just as what it is stated, education plays an important role in life. For an individual to be a successful. â€Å"Emotions are what make us human. Make us real. The word emotion stands for energy in motion. Be truthful about your emotions, and use your mind and emotions in your favor, not against yourself. † God created man with his own image and likeness. He created humans all complete. Emotions can served as the principle and aspects in decision making process of an individual. True person can be associated as real, if he/ she has it’s own true feelings and emotions. lways remember to be truthful abouy our emotions and use it in a proper way. â€Å"In school we learn that mistakes are bad, and we are punished for making them. Yet, if you look at the way humans are designed to learn, we learn by making mistakes. We learn to walk by falling down. If we never fell down, we would never walk. † â€Å"education is the foundation of success† â€Å"just as scholastic skills are very important, so are financial and communication skills. † Just as what it is stated, education plays an important role in life. For an individual to be a successful. For most parents today, they are having a hard time keeping their children in school. But in light of our changing times, as parents, we need to be open to new and bold ideas. â€Å"life is the best lecturer in life† it does not require any moments of an individual but rather having it’s experiences in life. Some people may think of money that has been involve. But the more money you have it will put you into more depths. Always keep in mind of† knowing how to work for money† not â€Å"knowing how to make money work for you. † â€Å"The more money you get, the more you spend. †

Hourly Nursing Rounds to Decrease Patient Falls Essay -- Nursing Profe

Patients are falling in hospitals and nursing homes on a regular basis. The number of falls per hospital has caused injury and death to some, and has cost hospitals a lot of money. Patients feel like nurses have a lot of work to do, and tend not to bother them when they want to go to the bathroom, which is the reasoning behind why many patients are falling out of bed. Many believe that falls should not happen in hospitals, and many insurance companies are no longer willing to cover the costs associated with patients falling. Therefore, many hospitals have looked for ways to implement interventions that will reduce the number of falls, because it is something that can be prevented to begin with. The articles that I have chosen for this paper reflect how hourly rounding has reduced falls in hospitalized patients. Significance The national fall rate is between 2.3-7.0 falls per 1000 patient days in hospitals, costing hospitals approximately an additional $4,200 per fall (Kalman, 2008). The numbers of falls that happen in hospitals are inevitable. They have caused injury and death for many patients while being hospitalized. It has also put on a toll for the hospital with the amount of money they have to spend that could be spent on other things, especially when this is something that can be prevented in a hospital setting as healthcare members are there to help, and are continuously in and out of patients rooms. In fact, this has become significant recently, as insurance companies are no longer willing to pay for falls that happen in hospitals, along with many other things. â€Å"In 2006, there were 2,591 cases reported of Medicare patients who fell out of bed† (Woodward, 2009, p.201). However, the bigger thing to recognize her... ...ck to Basics: Hourly Nursing Rounds to Decrease Patient Falls and Call Light Usage and Increase Patient Satisfaction. Retrieved from http://stti.confex.com/stti/congrs08/techprogram/paper_37872.htm Meade, C. M., Bursell, A. L., & Ketelsen, L. (2006). Effects of Nursing Rounds on Patients’ Call Light Use, Satisfaction, and Safety. Retrieved from www.studergroup.com/content/ahc_research/...files/0906_calllight.pdf Ulanimo, V. M., & Ligotti, N. (2011). Patient Satisfaction and Patient Safety: Outcomes of Purposeful Rounding. VA national center for patient safety. Retrieved from www.patientsafety.gov/TIPS/Docs/TIPS_JulAug11.pdf Woodward, J. L. (2009). Effects of Rounding on Patient Satisfaction and Patient Safety on a Medical-Surgical Unit. Lippincott williams & wilkins. Retrieved from http://ovidsp.tx.ovid.com.ezproxy1.lib.asu.edu/sp-3.4.2a/ovidweb.cgi?QS2=434f4

Ekpeye People of Nigeria Essay

It became a serious problem that the elderly indigenes of the town had to cry out for help so that their innocent youths would not be taught this new way of life. It is true that there are many tribes in Nigeria that are still holding to the moral standard of their culture. But in a country where a lot of people migrate everyday away from their tribe and culture to other people’s culture for reasons like admission into higher institutions of learning, youth service, employment, etc; it becomes imperative to consider and treat cohabitation as a very serious anomaly. The Ekpeye tribe, one of the numerous tribes in Rivers state of Nigeria is a very good example of the tribes that are now involved in cohabitation. Working among the Ekpeye youths, one will discover a high rate of premarital sexual relationship among the youths. Many of these youths cohabiting with one another are not unbelievers; many couples in the local churches are not married, at least according to the customary law. Majority of these young people came together as a result of premarital sexual relationships which resulted in unwanted pregnancy. Sad enough, many of these people are church members serving in one capacity or another; in fact, there are pastors among them. It has become the order of the day, a common thing that goes on from one town to the other. Majority of these youths, including Christians go into it with the knowledge of their parents and community leaders. This is gradually becoming a serious temptation to many Christian youths who want to uphold the standard of God for marriage and stay faithful to marriage vows. It  Ã‚   is also standing as a barrier to evangelize those outside the church. This research paper is focused on this people group with the intention of knowing their marriage custom, how cohabitation gained access into the culture, the way cohabitation is practiced and the effects that cohabitation has on the cohabiting families and the church. Ekpeye Tribe and Its Marriage Custom Ekpeye tribe is one of the local tribes in Rivers state. Ekpeye tribe as seen in the map is in Ahoada East and Ahoada West local government areas in Rivers state. There are four traditional groups in Ekpeye kingdom. They are Akoh, Ubie, Upata and Igbuduya. 8 The main occupations of Ekpeye traditional society are farming, hunting and fishing.

Applying Military Strategy and Tactics to Business

Applying Military Strategy and Tactics to Business Preamble During the late 80s and early 90s, much of the predominant management philosophy  involved directly applying classical military strategy to business. Sun Tsu  was regularly quoted at  Board meetings and  on Wall Street  and books like  On War  and  Leadership Secrets of Attila the Hun  were among the most popular business books available. At the time, I wasn’t a big subscriber to the idea that lessons from military conquests and failures could be readily applied to making a business successful.Perhaps it was that I couldn’t get my head around morphing one of Sun Tsu’s many principles of warfare into something that I could adopt as a leader or manager . . . â€Å"Camp in high places, facing the sun. Do not climb heights  in order to fight. So much for mountain warfare. † – Sun Tsu,  The Art of War Huh? Maybe it was that the black and white nature of warfare, with real l ife death and destruction that made it difficult for me to draw comparisons with the gray-ness of business strategy and  its inherently longer feedback loop.Or,  it could have been because  mapping strategy directly to success or failure discounts the value of the quality of implementation. As a strong believer in the power of strong management, I believe that top-notch execution often trumps good strategy. As I see it, a good strategy poorly implemented will lose to a lesser strategy that is well implemented (that ought to elicit some strong opinions . . . ). For whatever reasons I struggled with using centuries of military wisdom in conducting business in the past, my recent re-reading of excerpts from books by  a few  of the great military historians –  B.H. Liddel Hart,  Carl von Clausewitz  and, of course, Sun Tsu, among others, has got me re-thinking about the application of what armies and empires have learned about beating the crap out of the other guy . Of course, from the cheap seats, anyone  can read an excerpt from the writings by or about a great military strategist or tactician and come up with  their very own  way of applying it to their business. Napoleon’s  35th military  maxim  is: â€Å"Encampments of the same army should always be formed so as to protect each other. One might apply this maxim to business by translating it as: all of our products and services should be closely aligned and interconnected in some way, making it harder for our competition to pick off any one product or service. Sounds reasonable. Microsoft clearly does that with Office, an obviously successful implementation of this strategy. But what if I interpret this to mean that I should build walls around my current products or services, focusing my energy on defending my current position instead of expanding aggressively?It’s easy to see how this interpretation of Napoleon’s maxim could open  me up to failure as i t did when  DEC  refused to leave the  VAX  behind. Both interpretations are reasonable, but one leads to a high likelihood of success and the other to a reasonable possibility of failure. The problem, as I see it, is that even students of military history have difficulty determining what strategy or tactic to apply a priori in a military engagement, let alone while adapting it  to its business application. There are many examples in military history of a certain strategy being successful in one battle and failing miserably in another.Sure, it’s easy to be a Monday-morning quarterback, but when the data is coming at you in real time, making the right call on what military strategy to use in your business is difficult and potentially dangerous. So with the caveat of interpretation stated above, I’d like to present  my summary of winning military strategies and tactics that businesses in today’s world of diminishing sustainable differentiation can use to help make them successful . . . †¢ Speed †¢ Focus †¢ Indirect Approaches †¢ Intelligence (knowledge of what’s going on) †¢ DeceptionArguably, not nearly a complete list but, like I said earlier, it’s easy to map virtually any military strategy to any business strategy. My goal here is to present the most obvious ones (to me) and to use examples of the use of the particularly military strategy in  action and show how it applies to business. My plan is to do a separate post for each one of these strategic areas to avoid this post from becoming exceedingly long and, probably, way too boring. First up, Speed . . . Speed There are very few examples of successful military campaigns waged slowly.American Civil War General  Nathan Bedford Forrest,  one of the  first students of mobile warfare,  consistently defeated opposing Union generals even though he was almost always outnumbered and out-gunned. His strategy – speed. He is known for getting to battles days before the Union armies expected his arrival – driving men and horses virtually 24 hours a day in order to create a surprise attack. Forrest rarely lost in battle as a result of his use of speed. He called his strategy: â€Å"get there fustest [sic]  with the mostest. Roughly 75 years later, in 1939, the German Army started its sweep across Europe with its invasion of Poland. It moved so swiftly across the continent that it caught other countries ill-prepared and unable to mobilize forces or infrastructure to defend themselves. The Germans use of  blitzkrieg, orlightning war, allowed them to stay mobile and to avoid becoming entrenched in one place as all the armies in WWI had. This strategy and, of course, the preparations to implement a  strategy of speed,  made the German army vastly superior to the other armies of Europe and, ultimately, more successful in it’s initial engagements.Like armies, companies that stay flexible and m ove quickly hugely increase their likelihood of success. This is, of course, true in terms of markets – getting products and services that people really want or need to market first is almost always  a  winning strategy – but it may be even more important in terms of the culture it creates inside a company. When your employees are flexible and innovative, moving quickly to take on the next challenge, they will all be driving for success and well-prepared to quickly respond to  any surprises that arise from the competition.One of the reasons that speed works is that many companies are afraid of it and thus, don’t employ it as a strategy. It is, therefore,  likely that your competition is afraid of speed. Or, at least, more afraid of it than you are. It feels much safer to move slowly, after all. But it isn’t. Slow companies are exposed to attack from all directions and once attacked, often don’t have the ability to defend themselves, let alo ne go on the offensive. Road kill. In my experience, speed has also shown its value in another critical way – by minimizing the impact of execution errors.Any business is going to have some execution errors. If the business is plodding along, though, small mistakes in tactics can cause huge, unrecoverable problems. If the business is moving quickly, though, most execution errors become mere bumps in the road. The flexibility of the organization can absorb them and continue to move forward with small changes in strategy or tactics. This, in fact, may be the greatest advantage of employing speed as a strategy. For business, as with the military, speed is your friend – keep the pedal to the metal.Next up . . . focus. Focus During  Napoleon’s  early campaigns, virtually all of which were successful, he used a set of 78  Maxims  to guide him in battle (before he thought his armies were too big to be defeated). Maxim XXIX stated: â€Å"When you have resolved to fight a battle, collect your whole force. Dispense with nothing. A single battalion sometimes decides the day. † Napoleon believed that it was nearly impossible to  know what force, tactic or sub-strategy would determine the outcome of a specific battle.Therefore, he always focused all of his forces on the attainment of a single goal – on winning the battle at hand. The only time he split his forces was to use flanking maneuvers where part of his force would attack the enemy from another direction. Even when this tactic was used, though, all of his forces were engaged in  the  single battle at hand with the common goal of winning that particular contest. He didn’t hold men in reserve and he didn’t split his forces to fight in multiple, simultaneous engagements.The same cannot be said  for the British during the  African Campaign  in WWII   The British, who had recognized the strategic importance of Africa well ahead of the Germans, committ ed large forces and many tanks, guns  and planes to the region to make sure that it remained in their control. The Germans, although out-manned and out-gunned almost eradicated the British forces from Africa by taking advantage of a fundamental weakness in British military strategy – to hold some forces in reserve during a battle just in case they needed them later.This conservative British strategy of not committing all their energies to the task at hand  meant that  the Germans never had to engage the entire British force at any time and their inferiority of men and equipment didn’t come into play and thus, they almost wrested control of the continent from the British with many fewer resources. During the civil war,  George McClellan, first General in Chief of the Union Army, failed to convincingly defeat a much smaller and less-equipped Confederate force in many engagements.This included missing a huge opportunity to take the Confederate capital, Richmond, d uring the first year of the war and, therefore, passing up an opportunity to bring the war to a close early in its execution. McClellan almost never committed a large enough force to any engagement, choosing to leave behind many men to defend Washington (as commanded by Lincoln) and keeping  even more in reserve and disengaged from any particular battle. There are dozens of examples throughout history of armies being defeated because forces were split for one reason or another.Whether to fight a battle or war on too many fronts or  to hold forces in reserve, too little of the available resources were applied to ensure victory. Most often, it appears that the cause of these errors was ego and/or ignorance. But sometimes the error lay in simply underestimating the effort required to be successful in any one arena. With low barriers to entry in  so many market segments these days, many companies assume that they can create any new product or service without too much trouble or ex pense (let’s build our own web browser! ). Funny enough, this might be true.You may be able to address any new problem that you see potential customers having. The problem is that while you can do anything, you simply can’t do everything. Doing everything or, in fact, just doing multiple things, is the same as fighting a battle on multiple fronts – it’s not likely that you’ll succeed unless you have loads-o-resources. Most  small companies (or groups within larger ones)  don’t, of course, and end up struggling when they lose their focus  on their goal. Saying focused is particularly difficult for startups which, by their very nature, have little momentum behind what they’re doing and, thus, a lot of flexibility.Add to this the fact that the smart, hard-working people who found startups or join them near their inception are the kind of people that see opportunities all around them. A new, exciting market niche here; weak competit ion there; unfulfilled customer need somewhere else. It’s natural for this type of person in a startup environment to  have difficulty staying the course, wanting to jump at every opportunity they see. Focus not only involves trying not to bite off more than you can chew, but also not changing direction too frequently or haphazardly. In a startup, it’s especially easy to get pulled in new irections daily as sales people feed back what they’re hearing, customers demand new functionality and advisors express their beliefs about what is right and wrong. And, since many startupscan  actually turn on a dime, they often do just that. Turning on that dime may be the right thing to do. But companies or groups that do so frequently, are doomed to getting overrun by the competition. It’s hard to do things well if what your target is a moving one. This is not to say that  adjusting goals and direction should be avoided completely. It’s often necessary a nd smart to do so. Such changes have to be made thoughtfully and carefully, though.It  should  be difficult to change your focus at any time. If it were easy, you weren’t focused enough. If you choose to make a change, just make sure that everyone makes that change and is aligned with the same, unified goal. Don’t split your forces, it’ll end in your defeat. Why fight with one arm tied behind your back? Commit everyone and everything to your goal and try to minimize changes to that goal. Success is elusive enough, why compete with yourself by losing focus? Concentrate all you energy and time on your goal and, like any  consolidated, focused military effort,  you’ll optimize your chances for success.Disclaimer: I am not now nor have I ever been a military strategist. Additionally, although I’ve spent many years of my career creating, refining and attempting to lead others in the execution of business strategy, I’m sure that some (like ly, those closest to me) would also question  my abilities as a business strategist. Indirect Approaches Classic, gentlemanly military strategy called for opposing forces to line up in a field opposite one another, all participants in plain site, and then to wreak havoc on each other.This type of  direct, frontal assault is rarely used any more unless one force has an overwhelming superiority over the other. Even then, it doesn’t happen very often and when it does, it’s not without many surprises and casualties. Military leaders that historically adopted  less directly confrontational strategies or even complete indirect strategies soon found great success even when they were confronted by an enemy with superior forces. So, what does it mean to have an  indirect  strategy? In military terms, indirect strategy involves attacking an enemy on his flanks (sides) or rear – basically, where he oesn’t expect it. Hannibal, the Carthaginian military comm ander  who marched his army over the Pyrenees and Alps to attack the Roman Empire, kept the Roman army at bay (and often in retreat) on their own soil for more than a decade using indirect strategies. Among Hannibal’s many successful military strategies, he became known  for engaging the enemy with weak troops in the center of his formation and two hidden sets of strong troops that wrapped around the sides of the opposing force (flanking them), squeezing them from the sides and, sometimes the rear.While the Romans   thought they were successfully attacking the weaker force in the center, they lost the battle as they were crushed from the sides. This indirect approach took the enemy by surprise and attacked it where it was weakest. Even the mighty Roman armies could not remove Hannibal from the Empire. That is, until they started using indirect approaches themselves. Like Hannibal did in so many major battles,  Douglas MacArthur  employed a master-stroke of indirect strategy to keep the UN Forces in South Korea from being pushed off the Korean peninsula at the beginning of the Korean War.A few months after the war started, the South Korean and UN forces had been pushed to the south-eastern end of the Korean peninsula at Pusan Province. MacArthur proposed and executed an indirect attack behind the lines of the North Koreans, far north of Pusan, on Korea’s western shore. The amphibious attack surprised the North Koreans and cut the North Korean Army south of Inchon off from supplies and personnel, ultimately causing the collapse of the North Korean forces in southern Korea. As with military strategy, direct, frontal attacks against other companies in business rarely succeed.Unless your company is by far the largest in its business or has a strongly dominant sales channel, any direct attack against your competition is likely to fail. The old adage is that you need a 10:1 superiority over your competition to beat them head-to-head. My view i s that unless you’re a Microsoft (fill in your favorite large company in your favorite market here – it used to be IBM for all examples), and, in Microsoft’s case, really only in operating systems and Office-like applications, it’s probably best to focus on indirect approaches when taking on competition.So, rather than competing on features or performance, change the ground rules. Compete on price, distribution model, ease-of-use, accessibility, partnerships, integration, switching cost or similar. An example of this near and dear to my heart is the emergence of my first successful company, Viewlogic Systems (acquired by Synopsys, in 1997). One of  the co-founders  of Viewlogic was Sal Carcia, who initially led marketing and sales for the company. Sal was (and I’m sure still is) a brilliant marketing guy who had an innate sense for market dynamics and saw holes (read: opportunities)  in the market very clearly and accurately.In 1984, when we founded Viewlogic,  EDA tools (software tools for Electronic Design Automation – electronics CAD tools) were turnkey systems bundled with  big hardware. These systems were very expensive and most companies could only afford to buy one seat (one bundled unit) for every 10 to 20 engineers they employed. A ratio guaranteed to limit the productivity of the entire engineering group. Sal’s idea, which sounds so basic now, but keep in mind that PCs were new in 1981 and still pretty limited in 1984, was to bundle a complete  EDA system with a PC for $10,000 per seat. About one tenth of what a competitor’s system sold for. 10K wasn’t just a random, lower figure, it was what Sal saw as the maximum we could charge without requiring the engineering manager (the customer) to get sign-off from upper management for the purchase. So, as a result of Sal’s strategy, Viewlogic sold to the engineering manager who made more local and faster decisions while our co mpetition was selling to big corporate organizations with long sales cycle. Also, at $10K/seat. Engineering managers could equip  each their of engineers with the  EDA  tools they needed, resulting in more productive groups that then promoted the tools to the rest of the organization.In the end, most of Viewlogic’s tools were not revolutionary (some features were, of course, and we figured out how to mash a whole lotta functionality into 640KB of memory), but the packaging was a breakthrough, helping us reach a market previously unserved. As an added bonus, because of the anchor of hardware that the competition hauled with it, it couldn’t come down to fight with us in our space until it rewrote most of its software to likewise run on a PC. So, in the end, Viewlogic never tried to win by bettering the competition at what they were good at.It took an indirect strategy of fighting the competition where it was weak and unprepared and unable to defend itself. This ind irect approach was the key to Viewlogic’s initial success. Employing indirect strategies doesn’t mean that you need to change your end goal. It simply means that you need to change the way you approach the battle to achieve it. It’s much better to avoid being perceived as a threat to the big guys in the market or to  escape their attention all together than it is to pound your chest and take them on head-to-head. They’re bigger, stronger, have more resources and more customers.For the most part, they don’t need to be better than you to kick your ass. Let your ego go; be smart; attack at the intersection of where your competition is weak and customers perceive value. It’s not only about  having a better  product  or service, it’s about the whole package – support, customer satisfaction, distribution, PR . . . everything. Direct strategies usually fail in business as they do in their military application. Don’t bec ome another bump in the road for your competition, use an indirect approach to catch them off-guard and unprepared to respond to your threat. Next up . . .Intelligence. Intelligence Among Webster’s definitions for intelligence, two primary ones directly apply to both military and business matters: 1) you need to be smart or, at least, be able to think and, 2)  you need to have  knowledge of what the enemy/competition knows and thinks. Main Entry:  inA ·telA ·liA ·gence Pronunciation: in-’te-l&-j&n(t)s Function:  noun Etymology: Middle English, from Middle French, from Latinintelligentia,  from  intelligent-, intelligens  intelligent †¢ The ability to learn or understand or to deal with new or trying situations;  also  :  the skilled use of reason.The ability to apply knowledge to manipulate one’s environment or to think abstractly as measured by objective criteria. †¢ Information concerning an enemy or possible enemy or an are a;  also  :  an agency engaged in obtaining such information. In military engagements, intelligence is often more important than the size of the force, how well it’s armed and who it is led by. A perfect example of this is in the military strategies employed by  Mao Zedong  as he led the Red Army in its 20+ year rebellion against theKuomintang  government in China.After the start of the rebellion, the Red Army, for the most part, got it’s butt kicked whenever and where-ever it engaged the vastly superior government army forces. For the most part, the Red Army was out-manned, had many fewer weapons and was isolated into parts of the country that made it difficult to get tactical advantage in widespread warfare. Recognizing  his deficiencies, Mao turned to strategies that involved actively collecting intelligence about his opponent. He had spies throughout the government who gathered information about their plans and actions.Perhaps even more importantly, h e designated soldiers dressed in civilian clothing to be stationed throughout the country to monitor the movement of the government’s troops and supplies. By gathering this information and extracting trends from it, he learned what his opponent was doing and, over time, understood what type of moves that they made in response to his own. Ultimately, having this knowledge, Mao was able to gain the upper hand and to ultimately defeat the government troops, exiling Chiang Kai-Shek to Taiwan in 1949.Prior to World War II, while most of the rest of the world was relatively ignorant to the value of keeping secrets, well . . . secret, the Germans invested heavily in cryptography. The efforts of the German government and military agencies to make sure that communications were secure resulted in the adoption of  the  Enigma Cipher machine  Ã¢â‚¬â€œ an electro-mechanical device that encoded and decoded messages. The German Navy, in particular, relied heavily on the secrecy of the ir communications and had the most complex Enigma machines and processes surrounding them.It took years for Germany’s enemies to break the Enigma. The huge value  in breaking the code was well understood, though, and a concerted effort was mounted to break  to do so  as part of the strategy to defeat the Germans. At first the Polish made headway, then the British took over the main effort. Through the work of a huge number of scientists and mathematicians, mostly stationed at the famous  Bletchley Park  in England, and a stolen Enigma machine here and there, the Allies were able to read many of the top-secret messages being sent by the Germans.Using this information, the Allies were able to change their tactics and even much of their strategy in the battle of the Atlantic. Each action took on more significance with less effort. The knowledge of  what the enemy was going to do  let the Allies stay one step ahead and to focus their efforts on the singular end goal of winning battles, without having to spread their forces out too far. Now, I’m not suggesting that you engage in any kind of industrial espionage. Merely that knowing what your competition is up to is critical to your business or, at he very least, critical to how you run your business. Spies aren’t required. You just need to be aware. Your sales channel will be able to tell what’s going on (if it’s not a completely automated channel) and anyone that engages with your customers will discover what the competition is doing if they listen well. If you’re among the group of people that claims to have no competition – WAKE UP! Every business has at least one competitor, even if it’s the choice your customer has to keep doing what they’re doing.The infinitely low barriers to entry in virtually all product or service areas these days also guarantees that you’ll have more competitors in the near future if your target market ha s any real value. There’s simply no excuse for not knowing what your current and emerging competition is up to. This knowledge not only helps you differentiate your product or service right out of the gate, but also helps you keep your costs lower because you waste less time with a more focused approach. Of course, no business that just focuses on what their competitors are doing is  going to be successful.True success can only come from using the other kind of intelligence – that which only comes  from using your head. In my experience (and I’m at least as guilty as anyone I’ve ever known) there are too-many knee-jerk reactions in business. Managers often make quick decisions  in a situation without extensive knowledge of what is really going on. In an environment where everything is moving fast, it’s a natural mistake to make. Additionally, the fear of the consequences of not answering a challenge or looking like one is in control often enc ourages half-baked reactions.Every manager needs to keep in mind the value of looking before they leap. Or, as I like to think about it – responding instead of reacting. The difference between responding and reacting is thinking – one involves it, the other doesn’t. I know, I know, this is where you’re saying to yourself: â€Å"I don’t have time for long, drawn-out planning sessions. My business is go, go, go and if I slow down, I’m dead. †Ã‚   In most cases, taking a step back, drawing some pictures on a white board, talking to a few people or getting together with your team to ponder the paths ahead only involves hours or perhaps a few days.Not  weeks and months. Of course, at times, it does take longer. In my experience, though, whatever it takes to make an informed (note that I say informed – not perfect or correct or even low-risk) decision on how to respond to the challenge that you face is worthwhile and will save you loads of time and energy later. Think about the situation, at least a little, then move. Don’t move slowly, but move deliberately. As with successful military campaigns, the more intelligence you have – both kinds – the more likely it is that you’ll set your  business on the best possible path to success.Increased knowledge of what  your competition is up to and, more importantly,  considered thought  put in to your overall strategy and to any  response  to  changes improves your likelihood of success while helping to reduce effort that might be wasted in areas unnecessary or even unrelated to the optimal path of the business Next up, the final installment in this series: Deception. Deception If you’re like me, you immediately question how  deception  can and should be applied to business.In a business context, the concept of deception seems almost immoral or, at least, against the rules – if not the legal ones, at least th e ones understood as part of business decorum, civility or fair play. Who wants to win by cheating, after all? There is little concern for  such concepts in modern warfare (historically, much of warfare was conducted under a code of ethics – aside from the Geneva Convention rules, no such code exists today), however,  where the goal is most often the physical destruction of the enemy. In battle, a commander’s trickery and deception can easily represent the difference between victory and death.There are few better examples of this than the campaigns of Confederate General  Thomas Jonathan â€Å"Stonewall† Jackson  and his army during the Civil War in the US. Stonewall Jackson is widely considered as one most gifted tactical commanders in US history. His motto: â€Å"Mystify, mislead and Surprise. † Early in the Civil War, during the infamous  Valley Campaign, Jackson found his Army outmanned, outgunned and often, surrounded. After an initial tact ical defeat in a relatively small battle, Jackson’s 17,000 troops soundly defeated the Union’s 60,000 man  Army of the Potomac.He accomplished this feat by constantly surprising the enemy, attacking its flanks, sneaking behind its lines and appearing like his forces were larger than they actually were. During the campaign, Jackson marched his troops almost 650 miles in 48 days to defeat and cause the retreat of a Union Army that outmanned him almost 4:1. Trickery and illusion were his key tactics in the Valley Campaign and he used them frequently in successive victories during the war and until his death in battle (from friendly fire) in 1863. Like Jackson before him,  Erwin Rommel  was a master of deception.Even though Rommel was primarily a tank commander – relatively easy to detect and slow-moving – he often got the upper hand on his enemies by sneaking his tanks through dense forests or via indirect routes. Rommel is  best known  for his suc cess during WWII’s  North African Campaign  where he consistently defeated the better armed and staffed British Army. His understanding of how the British tank command worked led him to implement the most important tactic to his success during the campaign – making the British believe that his forces were much greater than they were.This, in turn, caused the  British  to split their forces, leaving many tanks in reserve (they conservatively never wanted to risk  all  their tanks in battle) and gave Rommel’s smaller force a far better chance at success. The  deception turned out to be the key that initiated his victories. Rommel implemented this by making his tanks appear to be in locations where they were not. He would frequently have trucks drive in circles throughout the day in one area. The clouds of dust they kicked up would be so extreme that the British assumed that there were huge tank convoys preparing to entrench themselves for battle at t hat location.In the mean time, Rommel, would move his active tank columns at night into flanking positions around the British. Rommel’s ability to deceive the British let his smaller and weaker force win battles for years in the desert. In a business world that thrives on communication and rewards the speed and quantity of information available, it’s difficult to see how deception might be used  in a strategy leading to success. After all, anything you do to mislead your competition might mislead your customer as well.There are  a few  uses of deception, however, that are commonly used and are valuable tools in the business strategy quiver: †¢ Press releases as a defensive tool:   Most often successfully employed by medium to large companies, a me-too press release announcing that your company has or will have some product, feature or service that your competitor just launched can effectively slow your competition’s sales process down until you actu ally have it. This is especially effective if you are already the perceived market leader in that particular segment.Switching costs are, generally, high and current customers want to believe that you’ll continue to deliver the best stuff. Of course, this won’t hold your competition off forever, but it will allow you a bit of time to catch up. †¢ Appearing bigger than you are as an offensive tool:   Larger companies often prefer to purchase from established vendors. Of course, this depends on what you are selling and how much it costs, but it is generally true for anything even remotely mission critical or costing a lot.Giving the world the impression that your company is larger or better established than you are can only help you in this environment. This can be done through advertising – small companies generally do little-to-none, big companies do a lot; large, highly visible  displays at trade shows; success stories from large customers; focusing on implementation instead of just functions or features; and so forth. †¢ Taking advantage of the reactionary nature of your competition:   Companies tend to react without thinking instead of responding in a thoughtful, considered way.You can take advantage of this by misleading your competition, when appropriate, in an effort to waste their time or defocus them. In the most basic case, you can entice them to spend energy in areas that are outside your main focus, giving you more lead time when you introduce your own new product or service. Keep in mind that when you implement strategies like this, you don’t get a bye on precise execution. You still have to execute well – if you can’t execute your company’s strategy better than your competition can execute on the same strategy, no amount of deception will help you.Certainly, deception in the form of outright lying and cheating is a dead-end strategy. It might work out in the short term, but itâ€℠¢s going to get you in trouble in the long term. Defined a bit softer, though, as a method for manipulating or spinning reality (I know, I’m cutting this a bit thin, but you get the idea), it is almost as powerful a tool in business as it is in warfare and is one that can be employed to increase your opportunities for success.

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buy custom Class Matters by Angela Whitiker Climb essay The book, Class Matters by Angela Whitiker Climb present an exclusive collection of accounts examining social status of individuals in U.S.A. It portrays experiences of challenges of different individuals in the American society. It also opens up category inequalities in American society, giving examples of how issues such as poverty, education, single parenthood immensely contribute to the formation of class distinctions. Different people striving to be integrated in the society are characterized by class consciousness. One of the main propositions argues that, although class consciousness seems to be fading away, social status continues to be a significant impetus in the American society. On the challenges of single parenthood, Ms.Whitiker narrates her own story on how she struggled with her family of six but eventually gains economic stability although other challenges continue to follow her. The situation of Ms.Whitiker, a single parent, is an extremely rare event more so because of the perceptions held by the society. Sociologists maintain the value that an individual requires twin pillars to succeed; social and human resources (Adrian 2008, pg 153). However, she maneuvers through and makes it in life without the two main prerequisites. The issues revolving around the success of the single mother are quite remarkable. For instance, she struggles from being a drug addict to a middle-class nurse. At the end of the day, she acts as a model of success to the society. In addition, the community will ultimately benefit from her triumph and her children will not be a problem to the society. Furthermore, the future seems brighter than how it has been. Information from this source can be used to encourage the single mothers to exploit their full potential and cease from following the perceived normality by the society. For example, Ms.Whitiker in this case is a source of inspiration for what women can do even without husbands. Marriage can be crucial for attainment of ambitions and reduction of poverty. However, it is not always exclusively enough. Education as brought out in this case shows that it can be a significant avenue to empowering the women; those who are not in marriage institutions and who seem to have lost hope in life. There is also an inspiration from the author that poverty is not a legal barrier to economic success. We can also understand that handwork leads to poverty reduction. Buy custom "Class Matters" by Angela Whitiker Climb essay

A video game characters résumé stacked with relevant usable keywords

A video game characters rà ©sumà © stacked with relevant usable keywords The beginningsHave you ever played the game Getting Over It? It’s a terrible, terrible game created by Bennett Foddy where you play as a man sitting in a cauldron, and the entire purpose is to climb up a very large hill with a hammer. Sounds simple in theory, but in the words of the creator, this game is made to hurt people. And it does that well.We used to play this game on our breaks. I say used to, because after falling off the cliff so many times and having to start over, Michael (the owner of the company) uninstalled it from Steam in a fit of climbing rage (or moment of clarity, depending on how you want to see it). And all was well in the land of Full Stack Talent.A few days after The Great Uninstallationâ„ ¢, we were all working quietly at our desks and Michael turned to us and said â€Å"Wouldn’t it be funny if we made a rà ©sumà © for a climber, but like, we put a bunch of developer keywords in there and see if any recruiters reach out to us?†And th us, Django Ovrette was born.We created a doc file on our shared Google drive and off we went writing a rà ©sumà © for a professional climber, stacking it with as many dev keywords as we could. My personal favorite is â€Å"pretty huge python, or php, as I like to call him.† We spent a couple of hours perfecting the rà ©sume (stopping to cry-laugh a few times), creating a google voice number and a new email address, and when we were done, off Django went to the internet! We then searched for a few of the keywords (like php, yii, django, etc) and there he was in all his glory.Django, in all his glory. Can you catch all the references? Hint: there are a LOT.  hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});We went back to work, and waited for the calls and emails to roll in – and it didn’t take long. We posted the rà ©sumà © on January 26th (a Friday, for reference) in the afternoon and had emails when we came in on Monday morning.Being t hat I’m a huge data nerd, I took the liberty of compiling some information on the recruiters who reached out to Django.As of January 26th (keep in mind, this is less than a month), Django has received:110 emails50% (roughly) were form letters – these came mostly from big recruiting agencies50% (roughly) were personalized for Django15 phone calls8 voicemailsOf these communiquà ©s, 2 voicemails stood out. One was a recruiter from a small, local firm stating that she wasn’t sure what Django’s role at Dick’s was, but she wanted to speak to him about his experience, because â€Å"clearly you have some dev knowledge, but I can’t tell if this is a joke or not.† She ended up calling Django twice and emailing once.The second voicemail came from a senior recruiter at a mid-sized recruiting company, and it started with her laughing and saying this was the best thing she had seen in 17 years as a recruiter. She continued by saying she printed it out and passed it around the office, and asked for a call back because she wanted to know who was â€Å"really behind this.† We saved that voicemail.Our takeawayWhat we learned from Django’s foray into job searching is that, unfortunately, most big recruiting firms frankly don’t seem to actually spend any time on you. Form letters, keyword searching rather than actually reading your rà ©sumà ©, emails only with no call follow up, etc. Django saw much better communication with the folks who came from small recruiting agencies – they reached out with personalized emails and followed up with calls. Being that we are a small recruiting agency ourselves, we really appreciated seeing the parallels, and it reinforced that we’re doing it right by going for quality over quantity.Words of adviceBig guys, don’t forget your candidates are people. Spend the time to actually read their rà ©sumà ©s and see if the qualifications actually match instead of running their CV through a keyword search. We know your time is limited (trust us, we do) but so is the candidate’s – and they deserve to have someone who is dedicated to finding them the best career match possible.Small guys, keep it up. Your personal touch and solid, constant communication and follow-ups are immensely appreciated, and probably make the difference on whether a candidate/client will want to work with you or not.- About the authorThis article was written by Roxanne Williams, who works at Full Stack Talent, a technology recruiting agency in Tampa, FL.

Marketing Strategy Of Design A New Cell Phone Essay

Marketing Strategy Of Design A New Cell Phone - Essay Example Firstly, I am interested in the market the product to the company email list as these people have already expressed an interest in purchasing our product or services. Then, I will surely market the product to my friends, relatives, and social networking friends and followers. I would adopt content marketing as it would publish more content than normal marketers do (Business marketing association, p.22). I would publish several articles that provide useful tips to cell phone users. Finally, I have decided to release a video that contains different features as well as a special report on the product and I will post the video in company website and social networking sites. I will also adopt other common promotion techniques such as TV advertisements and flux boards. Â   Â   Â  Likewise, I will choose the right time to launch the product since it has been psychologically proved that people have different mindsets during different times of the year. Agreeing with the suggestion put for ward by Chaturvedi, Kumar, and Rahul (2009), I would like to introduce the product either during spring or early summer because seasonal fluctuations can also have a significant impact on the product launching process (p.102). Similarly, I would also depend on technological support like e-commerce to make the product launch more successful.Product Features and Marketing TacticsIt is obvious that the fame of cell phone industry has reached sky heights as a result of recent technological developments.